On 23rd September 2016, the Association held a re-launch event to promote membership and to publicise the new name of Bromsgrove International Link.
The change of name was thought to be more modern and will hopefully attract new members.
The event was held at Bromsgrove Golf Club and started at 7:30 p.m. Adverts were placed in local papers and invites sent a many individuals and organisations throughout Bromsgrove District. All visitors had a complimentary drink on arrival along with nibbles. Members of the committee were available to talk about the work of the Association and answer questions with pictures and memorabilia on display.
Anybody joining the Association on the night was offered a membership through to May 2018.